Keystone Amish Co.
Direction
Iván Sepúlveda
Project Role
3D Modeling
This outdoor furniture collection aimed to go beyond simple catalog presentation, proposing a more comprehensive product visualization that conveys its formal characteristics, materials, and integration into real-world contexts of use.
Through the combination of catalog photography and in-context visualizations, the project enables precise analysis and communication of each piece’s proportions, materials, finishes, and construction quality, as well as its behavior and use in real environments.
With a focus on technical realism, each image is constructed to faithfully represent the furniture in relation to its surroundings, facilitating an understanding of scale, functionality, and spatial integration, and becoming an effective tool for product visualization and communication.